Fox Ad...

[PeteM]

This is from the 1921 Sears Catalog


Fox Poster - not sure of the year


1916


1934


1939

[Researcher]

Great ads Pete!! If I ever become proficient at using my scanner I'll post some

I don't think the poster was ever put out by A.H. Fox Gun Co. It was the back cover of the October 1924 National Sportsman magazine. I believe the person selling the repro posters on ebay made them up from the magazine cover. I could be wrong though.

[FRBRIT]

Thanks Pete!

I really get a kick out of the Sears ad on the last two guns where you can buy the entire double gun outfit. It looks like the whole outfit included a box of shells, a cleaning rod & accessories, and either some bore solvent or gun oil.

Funny how even today we are still suckers for that kind of marketing. All you have to do is look at how Galazans packaged the RBL's with basically the same stuff, less the ammo.

[Researcher]

Well, I managed to do it. Only locked my computer up twice!!

Here, from the August 1915 Rod & Gun in Canada is the "Georgia Peach" with his new DE-Grade. The gun was pictured on the back of the 2003 CSMC calander.

[Researcher]

Here is one of the very first A.H. Fox Gun Co. ads from a December 30, 1905, Forest & Stream. Note the Wayne and Bristol Streets address and the Philadelphia Arms disclaimer.

[PeteM]

Dave,

Very nice, good stuff to see. On a side note, you can use a digital camera with a macro setting as well.

FRBIT,

Thanks. I have been researching the Aubrey / Meriden guns. In the process I got curious about what other guns Sears was selling and the pricing. Over the years, they seemed to have sold every major American maker and some major Belgian makers as well through their catalogs. They also sold a lot of junk guns. Makes me want to start talking about JASC ( Just another Sears Clunker )

I do not think they sold the Fox guns for very long. They are not in the 1923 catalog. But even a year or two in the Sears catalog would have netted a maker many years of sales. People kept those catalogs around for a long time.

[Researcher]

That price of $49 for a Sterlingworth in the 1921 Sears is $6 below the A.H. Fox Gun Co. price in 1921. The very next year the AHFGCo. dropped the price of the Sterlingworth to $48, then in mid-1926 dropped it to $36.50.

I have a circa 1936 Fox-Sterlingworth shipping box and hang tag for serial number 138945 (30-inch Mod & Full) that has a shipping label from Sears, Roebuck and Co., 4640 Roosevelt Blvd., Philadelphia, PA. to Sears, Roebuck and Co. Return Center, 6339 Market St., West Philadelphia, PA.

[TD15]

This is a pretty old thread, but hoping one of you guys might be able to help. I would love to get my hands on a copy of that "Biggest bag of the day" Field and Stream ad from 1921. Any tips on how to find one?

[Researcher]

I didn't find that issue of Field & Stream on a quick ebay search, but in looking through my old photocopies of magazine ads I find it was also used in the October 1920, Field & Stream and National Sportsman. It was also used in a smaller 3/4 page format in the September 1921, National Sportsman. Just keep watching Amazon and ebay and one will pop up.